Brad Frei / Owner / Host

We are a small family enterprise that takes great pride in offering exceptional personal service. In fact, when you write or pick up the phone and call right now, you will be communicating directly with me (Brad), as the owner. I personally assure you that we will do everything in our ability to show you an adventure of a lifetime. We are so committed to your safety and enjoyment that I will very likely personally meet YOU when you arrive and lead YOUR expedition. We view your joining us a great blessing and receive you as family. We welcome YOU aboard for a wonderful adventure.

(A little of Brad's History)

I was raised on a family farm in the very shadows of the Frank Church Wilderness and became an avid outdoorsman at an early age. I began my whitewater guiding career 26 years ago on this very Salmon River. From 1990 until 1999 I treasured every chance to be on the river while pursuing other adventures, such as being an Air Force fighter pilot flying for a NATO command squadron and flying corporate jets. In 1999 I purchased Sun Valley Rivers Company which had been providing quality trips on the Middle Fork for 20 years and changed the name to Adventure Sun Valley. I now operate this business full time. While flying some of the world's highest profile businessmen and celebrities around the world, I've learned that even if we as a crew successfully navigate through a dark, blustery storm and execute a very difficult approach and landing, only to find that the limousine is late, the whole trip can be bust for the client. We strive to apply the same principle to outfitting: an uncompromising dedication to safety, coupled with attention to the smallest details, to ensure each guest has an experience that exceeds their wildest expectations. I am confident you will be thrilled with your adventure and your choice to enjoy this tremendous wilderness river with us. I unashamedly boast that we have the greatest guide team that has ever celebrated this river, and that's a bold claim. I truly believe you will agree.

See you soon. Brad

Testimony from Russell Cameron / Owner of America's Outdoor Journal. (A nationally acclaimed outdoor television program).

"This team's energy and enthusiasm on the river is contagious. I have never met a group who are more willing to graciously extend themselves to make others feel welcome and at home. Rarely have I witnessed a more unified or talented group. Do not join them on the river unless you are ready to have a lot of fun. When I decided to produce a comprehensive video guide to the Middle Fork, my research led directly to their doorstep. I quickly found that there is no other outfitter on the Middle Fork that enjoys as sterling of reputation. This team has not only proven to be the most technically competent company on the river but the most entertaining. My business puts me in touch with multitudes of outfitters throughout the country and without a doubt this is the best that I have ever seen. I encourage you to experience it first hand, Have a great Adventure."

Russell Cameron / owner America's Outdoor Journal

Eli Kretzman

Welcome to the Middle Fork! As a central Idaho native, this is the wild and spectacular country that I call home. After obtaining a degree in Business Administration, I found the Middle Fork to be a fitting office. I have been guiding with Adventure Sun Valley since 2008 and finding adventure on other parts of the globe during the off-season. I look forward to sharing the history, beauty, and wild adventure of this place with you! See you on the river

Matt Cole

I am currently studying Business Management at the University of Denver. I have been on the ASV crew for the last 5 summers. Since I was two, I have vacationed at the Flying B Ranch, which is on the river ,spurring my love for the Frank Church Wilderness and the River of No Return. I enjoy all aspects of the outdoors, but the water has my heart. Boating is a great passion of mine and I would love to share it with you. Hope to see you out here!

Adam Berardi

Howdy! I'm Adam Berardi. I moved to Idaho a few years ago in search of adventure and beauty. Boy, did I find it! I Ski Patrol all winter and can't wait for my third summer on the Middle Fork with Adventure Sun Valley. There is no greater joy for me than being in the Idaho wilderness and sharing an amazing experience with the wonderful folks who adventure with us. Let's go boatin'!

Len Billingslea

Running rivers has been my lifelong passion. I've been guiding for 15 years and have been lucky enough to spend the past 8 years on the Middle Fork with Brad and Adventure Sun Valle. The Middle Fork is an adventure not to be missed, it is one of the most beautiful places you can ever hope to see and one of the most exciting experiences you can ever hope to have! Besides rafting I enjoy fishing and during the off season I can be found on my farm in Maryland. I can't wait to start the new season and meet new friends. See you soon!

Luke Manifold

I'm a native Idahoan. I started working as a Swamper when I was 16 and learned guiding from the ground up. It's a great privilege living in and around the Frank church wilderness. I'm excited about getting to spend another awesome summer with great guests and friends alike. See you soon.